Influencing Content Strategies

Content strategies are crucial for the success of any social media campaigns by either a business, non-profit or government agency. What is a content strategy? A content strategy flips the tables on traditional, linear marketing by defining the process and then securing the right resources for producing a consistent stream of content mapped to buyer […]

Privacy in Social Media

Every morning when I wake up, the first thing I do is grab my phone, swipe it open and look at any notifications. I scroll through emails, Instagram, Twitter, Facebook, text messages, etc, all still being half asleep, with one eye open. After getting out of bed and eating breakfast, I start my “social day”, […]

Defining Your Audience

Connecting with an audience, whether you’re a Non-Profit organization, Government Agency or a Business, could be challenging. Having a presence on social media platforms, such as Facebook, Twitter, Google+, etc, is not enough! You have to identify your audience. Get to know them. Understand them. Listen to what they are saying. How do you do […]

Social Media Targets

Social Media launched as a way for family and friends to connect online but businesses, non-profits and government agencies are seeing the advantages that social media can bring in terms of marketing, advertising, public care and feedback. Not only does social media connect you to your long lost cousin across the world, but it now […]