Search Engines – What Do They Do?

Firstly, what is a Search Engine? A Search Engine is a tool that is web-based which enables users to find any information on the World Wide networking system. The most popular Search Engine is Google, but there are others such as Yahoo, MSN, Bing, etc. They perform two main functions: 1. Indexing and Organizing Data 2. Handling […]

Defining Your Audience

Connecting with an audience, whether you’re a Non-Profit organization, Government Agency or a Business, could be challenging. Having a presence on social media platforms, such as Facebook, Twitter, Google+, etc, is not enough! You have to identify your audience. Get to know them. Understand them. Listen to what they are saying. How do you do […]

Social Media Targets

Social Media launched as a way for family and friends to connect online but businesses, non-profits and government agencies are seeing the advantages that social media can bring in terms of marketing, advertising, public care and feedback. Not only does social media connect you to your long lost cousin across the world, but it now […]