Best & Worst Times to Post on Social Media

The Best & Worst Times to Post! [Infographic]

Every marketer should know the best and worst times to post on social media. I tried some A/B testing using different platforms and different times and saw huge differences. Knowing the best times to reach your audience is one of the trickiest aspects of maintaining your brand’s social media strategy. So that’s why I compiled […]

Facebook's Algorithm Change
Anatomy of the Perfect Facebook Post

Facebook’s Algorithm Change – What it Means for Your Brand

The Change I hope the New Year has been great for you so far, but for Facebook Business Pages, it might’ve been a big hit in the face. Just in case you weren’t aware, Facebook announced back in November 2014, that it would make some changes that will affect Business Pages starting January 2015. “Our […]

Defining Your Audience

Connecting with an audience, whether you’re a Non-Profit organization, Government Agency or a Business, could be challenging. Having a presence on social media platforms, such as Facebook, Twitter, Google+, etc, is not enough! You have to identify your audience. Get to know them. Understand them. Listen to what they are saying. How do you do […]

Social Media Targets

Social Media launched as a way for family and friends to connect online but businesses, non-profits and government agencies are seeing the advantages that social media can bring in terms of marketing, advertising, public care and feedback. Not only does social media connect you to your long lost cousin across the world, but it now […]

Network Connections

When I was asked to create a network sketch of my friends, family, co-workers and acquaintances, I was completely lost. I had to download a free community visualization software, Gephi, and had absolutely no background in using these types of softwares, so I was unsure how to go about this. I finally figured it out, […]