6 Ways to Actually Boost Your Engagement on Social Media

Whether you are the new kid on the block on social media or if you’ve been a social “guru” for a while, you understand how difficult it could be to increase engagement on your social platforms. One thing that many marketers still don’t understand is that engagement will come from a community – and it […]

Why Twitter Chats Matter

Why Twitter Chats Should Matter to You

Anyone reading this right now should know how much I love Twitter Chats. Well… I LOVE THEM! I think it’s a bit of an obsession now. You know you’re a Twitter-Chat junkie when you actually get really really sad that its only Sunday and your fav Twitter Chat isn’t until Thursday. Twitter Chats are a […]

What's Your Story

What’s My Story? I’ll Tell You What My Story Is..

“What do you want to be when you grow up?” was the question I always had a fast answer for. “A Mommy and a Teacher!”  I grew up seeing how amazing of a mother and father I had. My parents got divorced when I was 2 years old but they couldn’t resist and got back […]

10 Fundamentals for Creative Strategy

10 Fundamentals for Creative Strategy

Last week on May 19th, I was given the opportunity to attend Internet Day 2015, hosted by Ad Club, in Toronto. The topic revolved around, “What’s Old is New Again” and speakers from Etsy, Airbnb, Vanhawks and Twitter joined the conference and talked about how their companies have digitally transformed the way we all live […]

Content Curation - Seek Sense Share
Content is King
Content is King
Content is King

Created Content Vs. Curated Content

Picture taken from iSpionage. Marketers, brands, CEO’s, teenagers, your neighbour, your grandmother and yourself, and maybe even your dog somehow, share’s content online. Whether you tweet about a song your listening to, share a video on Facebook or you take a picture of your lunch and post it on Instagram, this is content that is […]

Social Media Circles
Coffee in the Morning
Social Media

7 Things Social Media Marketers Do In The Morning

You spend most of your day, if not all, on social media. That’s your job, that’s your passion and that’s your lifestyle. You hop from platform to platform, checking analytics, curating and creating content, planning ahead and performing the typical tasks of a social media manager. But what do your mornings consist of? Here are […]

It's Not What You Say! It's What People Hear!

10 Rules of Effective Communication

If you’re a digital/social media marketer or a blogger, you should have these 10 rules down packed. These are crucial when it comes to social communication and how you can spread a message online. Dr. Frank Luntz wrote a book in 2007 called, “Words That Work. It’s Not What You Say, It’s What People Hear,” […]

Community Manager vs Social Media Manager
Community Manager

What’s So Different B/W a Community Manager & a Social Media Manager?

Have you ever wondered what exactly a Community Manager does? How about a Social Media Manager? Aren’t they the same thing? The answer is no! Even though there are similar duties, there’s a fine line that separates and characterizes these positions. As more organizations build online customer communities, the lines between community and social media have begun to […]